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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-09</lastmod>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/struggling-to-visualise-airtable-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/653c89cb-1b12-4a21-ae24-3606821ae76b/knack+dashboard.png</image:loc>
      <image:title>Blog - Struggling to visualize Airtable data? You should try Knack instead. - Make it stand out</image:title>
      <image:caption>An example of Knack’s front end</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/dont-make-the-mistake-of-using-a-spreadsheet-like-its-a-database-business-system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/how-to-automate-with-squarespace-and-zapier-and-get-your-order-info-in-real-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/1647847791598-0A5PQ8E63IEOMUWI1S9L/zapier.png</image:loc>
      <image:title>Blog - How to automate with Squarespace and Zapier and get your order info in real time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/4b5348aa-b91e-44f4-8ada-46b683e7fb1a/zap2.png</image:loc>
      <image:title>Blog - How to automate with Squarespace and Zapier and get your order info in real time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/070d9dca-5267-48bb-964b-a8e9efeb71c7/zap3.png</image:loc>
      <image:title>Blog - How to automate with Squarespace and Zapier and get your order info in real time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/04c38113-a9b6-4479-ad4d-b969ceef7e67/zap4.png</image:loc>
      <image:title>Blog - How to automate with Squarespace and Zapier and get your order info in real time - Make it stand out</image:title>
      <image:caption>Add a webhook GET request step to your Zap. It should look like this…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/be3e39f3-9566-4f36-b86d-8e9837240549/zap5.png</image:loc>
      <image:title>Blog - How to automate with Squarespace and Zapier and get your order info in real time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/how-to-automate-with-workflowmax-aka-xero-practice-manager-and-zapier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/1647849260399-ZUH4BDZWA7OR243E494E/workflow1.png</image:loc>
      <image:title>Blog - How to automate with WorkflowMax (aka Xero practice manager) and Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/ce4a78af-9298-4ca9-90d1-39e75627a231/workflow2.png</image:loc>
      <image:title>Blog - How to automate with WorkflowMax (aka Xero practice manager) and Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/a9f47608-bf23-4c26-bb18-a9fafef585e0/workflow3.png</image:loc>
      <image:title>Blog - How to automate with WorkflowMax (aka Xero practice manager) and Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/copper-crm-how-to-update-custom-multi-select-fields-via-zapier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/242765a9-5035-46b7-b8c7-f9bd86bfe69b/cop1.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/38872181-2e42-4b6e-bee2-bb3748b80b73/cop2.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/4e140810-3894-4144-bfbb-0e26809cdf62/cop3.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/cdc2d181-170f-4088-baac-c0e91203ec61/cop4.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/5081ed03-4ac0-47f4-9c71-6fba28221362/cop5.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/7bb771c9-7068-4546-8277-7e46eaceca47/cop12.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/1b2d66ce-fdbf-485f-bba5-a8212c13c5c0/cop6.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/9d6642da-9542-4c3a-9292-fcbd99a5046f/cop7.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/86f7543b-f79c-428e-a527-966451b88c10/cop8.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>This the order of action steps that you want in your zap.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/29bde45f-fbdd-4060-946c-5f8c8cb68db5/cop9.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/da773314-a314-41ca-8377-318e9e19dc51/cop10.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/3087d761-6b19-485f-8d3c-dff8605602e1/cop11.png</image:loc>
      <image:title>Blog - Copper CRM: How to update custom multi-select fields via Zapier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/you-too-can-make-dashboards-how-to-visualise-your-airtable-data-in-google-data-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/1647852973386-YB1F7BSVDNNAM8902MNV/google1.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Credit: Google Cloud</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/cedab15a-2174-4a25-9aab-c600e3a44f06/google2.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/750105a8-c2aa-4e30-a2f5-255fd33df33f/google3.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Delete this text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/6b411180-6e89-4b36-b691-c61c72a5a113/google4.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Paste your Airtable API key in here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/5eccc499-6998-4e2a-b07b-2959e78111a3/google5.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>The base ID is the yellow block in this image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/52fd93dc-edd4-45f9-8db8-1319373eb8cb/google6.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Make sure the highlighted cell range here matches the yellow range in your spreadsheet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/6fbbe1f9-f067-46f5-a4f0-a2e50aa6e7d6/google7.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/4b5f5c99-cd70-49f0-95e9-09a3a27c17e0/google8.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/301e855f-aa1d-4554-8a47-213e9d5e2c70/google9.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/fa7e3dea-39fe-4b0d-bb15-580f426652dd/google10.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Make sure you have chosen the “syncData” function for your trigger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/655faf46-d965-41e2-8a32-1f74c3a35e6e/google11.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/7ac38c58-1f84-4523-8acc-fca62b1701be/google12.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Here’s a better example of what your dashboard could look like:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/3608e0ce-9b55-4dd1-8725-7e932e92b8fe/google13.png</image:loc>
      <image:title>Blog - You too can make dashboards: How to visualise your Airtable data in Google Data Studio - Make it stand out</image:title>
      <image:caption>Credit: Anna Jacobson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/6-steps-to-automated-membership-subscriptions-for-your-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/1647863572442-OATUJNKXD1M5FCTGH94V/member.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/1d3b9651-77f0-48a4-a35f-babc9e3c7ba8/mem0.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/f6017e3e-b5cd-458b-8174-96c38827913b/mem1.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/775347b1-e16c-4fd0-8920-66045d1a2039/mem2.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/5cfed97d-c331-4800-bfe7-e3bb26df576a/mem3.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/851f03a6-045e-4c6c-8b56-b0cb6d87e397/mem4.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/72c0838f-8303-473d-ae88-1f67de39de88/mem5.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/72e48f85-f79d-4121-9bfa-1b9c4dc3a256/mem6.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/b9bfb425-9b5e-40d2-b00d-31aa79e1587a/mem7.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621594b888a81e5d331fbe7f/1e7c0705-5241-4ed3-86a7-728952b3d274/mem8.png</image:loc>
      <image:title>Blog - 6 Steps to Automated Membership Subscriptions for your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/category/Automation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/category/Succession</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/category/AI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/category/Projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/category/Workflow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/category/Knowledge+management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.optimi.co.nz/blog/category/Digital+Transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
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