The Gift Trust case study
Value of gifts this year
Number of donor transactions this year
Time saved per month
The Gift Trust is a unique philanthropic charity offering a bespoke service to people who want to make large donations to charity. The team help their donors to make more impactful donations by managing their charitable funds and streamlining the donation process. The Gift Trust came to Optimi with a crucial problem - they were growing and wanted to make their donation system more efficient, but without jeopardising the personal and tailored service they offer their clients. They needed to automate their manual processes that wouldn’t be sustainable when they grew.
We built a donation management database using Airtable that allowed them to easily keep track of all the donations they make, link them to donor’s accounts and store the due diligence they hold on charities. This revolutionised their processes and meant that data was no longer entered manually, allowing more accuracy and better tracking. We also automated their administration process for donations with automatic task lists on Asana and draft client and charity emails being created at certain points in the process. Ultimately it’s improved their accuracy, consistency and saved time so they can focus on doing more good in the world!
Manual admin processes not scalable for a growing business, creating a lot of growing pains
Hard to grow while still offering a personalised, tailored service on a limited budget
Difficulty tracking key charity data, as information was stored in multiple places
Too much time spent on manual admin, including data entry and repeated charity and client emails being created manually.
Create a single source of truth for charity and donor information, giving peace of mind and the ability to track, code and search all donations correctly
Automate the manual admin work, ensuring consistency and that the right steps are followed each time a donation is made
Automate the email process for donors and charities, while retaining the personalisation that clients need
Create a scalable system that can grow with The Gift Trust, where more donors doesn’t mean more admin time
Give them the tools and skills to manage the system themselves, allowing them to make changes where needed.